Apparel
Replatformed a legacy fashion site without losing trade
A UK heritage brand needed to migrate to a composable platform while maintaining SEO and peak-season stability.
Outcome
+18% conversion uplift in 90 days
Client: Heritage fashion retailer
Brief
The retailer needed a phased migration away from a monolithic platform, with no downtime during seasonal campaigns and improved merchandising speed.
Approach
- Audited the existing monolith and data contracts across merchandising tools.
- Built a parallel composable stack with incremental traffic migration.
- Created a cutover plan aligned to trading calendars.
Solution
- Implemented a composable storefront with resilient catalog and pricing services.
- Introduced automated QA gates tied to performance budgets.
- Delivered a playbook for future feature rollouts.
Results
- 35% faster page load on mobile storefronts.
- 42% faster time-to-market for merchandising updates.
- Zero critical incidents during the peak trading window.
Stack
Next.jsTypeScriptContentfulElasticVercel