About
We are a small, senior team focused on ecommerce outcomes
W5M is a UK consultancy partnering with ambitious commerce teams across Europe, North America, and APAC.
Our story
We started W5M to help ecommerce teams ship faster without trading off reliability. Our backgrounds span retail, marketplaces, and payments. Today we work with product and engineering leaders who need trusted delivery partners with real-world commerce experience.
From strategy through delivery, we stay hands-on. We embed with your teams, build with your stack, and leave you with clear documentation, metrics, and operational confidence.
Values
- Outcome focus: every sprint ties to a commercial or operational KPI.
- Pragmatic modernisation: we respect what already works and modernise safely.
- Operational excellence: observability and reliability are built in, not bolted on.
How we engage
- Discovery: align on goals, risks, and architecture in 2 weeks.
- Delivery: embedded squads delivering across sprint cycles.
- Retainers: continuous optimisation, performance, and mentoring.
Our team
We are a small, senior team of ecommerce engineers, delivery leads, and platform specialists. Even when we scale, we keep the same hands-on leadership and the same accountability for outcomes.