Electronics
Simplified global checkout for a multi-currency marketplace
A marketplace operating in 18 countries needed higher conversion and reduced payment failures.
Outcome
£4.2m incremental revenue in first quarter
Client: Global electronics marketplace
Brief
Checkout abandonment was rising due to slow payment authorisation and limited local payment methods.
Approach
- Mapped payment routing and error recovery flows by region.
- Designed a resilient payment orchestration layer.
- Built a rapid A/B testing framework for checkout UX.
Solution
- Integrated local payment methods and smart retries.
- Delivered a responsive checkout UI optimised for mobile.
- Implemented real-time monitoring for payment success rates.
Results
- 22% reduction in payment failures.
- 15% uplift in mobile checkout conversion.
- Cut reconciliation time by 40% through automation.
Stack
Next.jsNode.jsAWSAdyenDatadog