Peak trading readiness is less about a single launch and more about habits. We’ve led programmes where a single release generated months of revenue in an hour, and the calmest events all followed the same playbook.
Treat readiness as a product
We build a backlog for peak trading, prioritised alongside features. Items include contract renewals with PSPs, CDN rule reviews, and Shopify webhook load testing. Because leadership sees the work in the same Kanban board, we never have to “find time” for resilience— it’s funded like any other deliverable.
Rehearse infrastructure and people
Docker-based load tests replay actual traffic patterns captured from the previous season, hitting Laravel APIs, React/Next.js front ends, and WordPress VIP content endpoints simultaneously. Runbooks assign owners for every alert, and we rehearse incident calls with merchandising and support so everyone knows escalation paths.
Plan contingencies for every dependency
Most outages come from payments, inventory, or third-party scripts. We run failure simulations where a PSP returns 5xx, inventory feeds delay, or analytics tags block rendering. Feature flags let us shed non-essential widgets instantly, while routing fallbacks keep critical flows alive. These drills gave our distillery client confidence to invite global media to launch day.
Keep leadership informed with actionable telemetry
Real-time dashboards show queue depth, conversion by device, PSP authorisation rate, and Shopify sync latency. Stakeholders can see the same data engineering does, so decisions (pause ads, reroute orders, slow releases) happen in seconds instead of hours.
How we help
We lead peak readiness from planning to execution, embedding with your team so knowledge stays in-house. When you need senior engineers who thrive under launch pressure, we’re ready.